PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, bank account information, Paytm details), email address, password and phone number. We refer to this information as “Order Information”.
At times we may collect Non-Personal Information (NPI) via our service, including but not limited to your IP host address, the date, time, and time zone of the ad request, pages viewed, browser type, the referring URL, and your computer's operating system. If necessary, we retain this NPI at a user level for a certain period in order to ensure that our service is functioning properly. We may also retain data at an aggregated level – so that no individual user, albeit anonymous, could be picked out from the data – indefinitely for purposes of reporting and system analytics.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Internal record keeping
-To improve our products and services
- If you have purchased a product from us, you will be placed on the mailing list and will receive periodic emails and app notifications from us. If you do not wish to receive the periodic mailers you can unsubscribe by clicking on the ‘unsubscribe' link provided at the bottom of each emailer.
- To contact you by email, telephone, SMS or post according to your preferences, in order to share information with you about our products, services and events that may be of interest to you
- To contact you for market research purposes, if you have not objected to such use. Please note that you can object to the use of your data for market research purposes at any time by contacting our customer services department by email at email@example.com.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We do not sell, trade, permit usage or rent your personal information to any third party unless we have been expressly authorised by you either in writing or electronically to do so. Please be aware that while purchasing our products, the payment gateway may be privy to your Personal Information, as provided by you at the time of purchase of our product. We may at times provide aggregate statistics about our customers, sales, traffic patterns, and related site information to reputable third parties.
We may disclose your Personal Information solely in the legitimate conduct of business to deliver services and to provide special offers designed to meet your demands. We may also release information when we believe, in good faith, that such release is reasonably necessary to (i) comply with legal or regulatory requirements; (ii) enforce or apply terms of our website user agreement; or (iii) protect our rights, property or safety of the rights of others.
Our Website links or may link to other websites that may collect personally identifiable information about You. We are not responsible for the privacy practices or the content of those linked websites. Our advertisers may collect anonymous traffic information from their own assigned cookies to Your browser.
We may also use the information You have provided to Us for direct marketing, cross-selling, online and offline advertising and other materials regarding Products, services and other offers from time to time in connection with the Company or its parent, subsidiary and affiliated companies and its joint ventures (Affiliate Entities).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18 .
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at firstname.lastname@example.org or by mail using the details provided below:
135, Southern Avenue
Fort Legend Building. 5th floor.
Golpark. Kolkata 700029 West Bengal